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Real Estate from A to Z

Kitty Cole, veteran Bay Area real estate coach and trainer, has written this practical, fun and comprehensive guide to help you build a fulfilling and financially-lucrative career in real estate.

Her compelling book includes how to present an extraordinary listing presentation (and sign 90% of the listings), capture buyers at Open Houses, fire clients, negotiate masterfully (and win), and make yourself memorable.
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The Best Listing Presentation Video

This video, The Best Listing Presentation, was designed to complement the dense listing presentation chapter in Kitty’s book. Watch this video to fully comprehend the ‘how, why, what and when’ of a listing presentation. Simply, it works!
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Content Worksheets for 3 Marketing Projects

Kitty is a believer in creating custom marketing collateral to set yourself apart – a personal brochure, a listing presentation, and buyer’s handbook.
Included are raw blueprints in WORD format. You may edit these to make them fit your own style and voice. Each document contains suggested verbiage that has been used by hundreds of agents. It will give you insight into what works. Contact Kitty to engage her to edit and design with you.
Read more about Kitty's Marketing Services at OffYourPlate.com
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Business Forms

Kitty created these 10 forms (all editable) to save you hours of time. And you can customize them to track your clients, production, business and more. Kitty included 3 additional forms not in her book, Real Estate from A to Z.
The Forms Included:
  • 5-Year Business Plan Worksheet
  • Buyer Showing Record
  • Initial Buyer Questionnaire
  • Initial Seller Questionnaire
  • Pipeline Tracking
  • Production Tracking
  • Team Commission Splits
  • Annual Marketing Plan
  • Seller Process
  • Buyer Process
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